• In an effort to promote ownership and sustained usage of toilets and also provide a facelift to the crores of toilets built under the Swachh Bharat Mission, the Ministry of Drinking Water and Sanitation has launched a month-long campaign, “Swachh Sundar Shauchalaya” that commenced on 1st January.
  • The campaign comprises a unique Contest, under which, households are being mobilised to paint and decorate their toilets.
  • It will be spearheaded by Gram Panchayats and coordinated by district administrations.
  • The campaign will involve rural communities in the 2.5 lakh Gram Panchayats across the country. Individual households, Gram Panchayats and Districts will be awarded on the basis of number of toilets painted and the quality and creativity of their work.
  • Through the month, each household owner shall be motivated to beautify their toilets by freshly painting and decorating it creatively, including Swachh Bharat logos and safe sanitation messaging.