• The five schemes listed in the proposal are crucial to attaining the goals and objectives laid out in National Health Policy (NHP) 2017, and international commitments in the form of Sustainable Development Goals (SDGs).
  • The SNA scheme has a very ambitious target of improving health seeking behaviour of the population through increased awareness and enhanced uptake of health services.
  • The target is to support the key goals of the National Health Policy 2017 and the Sustainable Development Goals (SDGs) to which India is a signatory.
  • The attempt through Media / IEC outreach is to move from care for sickness to the concept of wellness by using 360 degree approach in conventional and social media.


    1. Swastha Nagrik Abhiyan (SNA): For dissemination of information on health issues to create awareness among citizens of India of ail age/sex/locations and appropriately influence their health seeking behavior to encourage healthy lifestyles and empower the citizens.SNA has been approved, with an estimated outlay of Rs. 1030.15 crore for three years.
    2. Free Supply of Contraceptives: For providing free supply of contraceptives including   condoms, Oral Contraceptive Pills, Pregnancy  Test Kits, other contraceptives, etc. to States with a view to improve Maternal and Child Health and achieving population stabilization.
    3. MIS Scheme now proposed as Health Surveys and Health Research (HSHR): For sourcing of data on population, health and nutrition for India and its States including through periodically conducted National Family Health Survey, which is one of the largest surveys of its kind worldwide. The NFHS provides valuable data for policy and programmes right up to the district level.
    4. Social Marketing of Contraceptives: For branding, attractively packaging, marketing arid selling of products and services related to Family Planning for low-income groups at affordable prices.
    5. Population Research Centres (PRCs)