• Brick and mortar (B&M) refers to businesses that are bound to a physical space, like a specific building that customers go to in order to buy products.
  • In the 1990s, people started referring to traditional businesses as brick-and-mortar businesses to distinguish them from pure e-commerce sites like Amazon and the hybrid click-and-mortar businesses that emerged as some traditional businesses opened up Web operations.
  • During the Internet boom, many pundits believed that brick-and-mortar stores would be replaced by online shopping portals.
  • Brick-and-mortar stores are still a large part of the retail world.
  • Although some types of brick-and-mortar stores, such as bookstores, have felt the squeeze of online competition, there are still many others that have seen little to no effect from the Web.
  • So far, shopping online has been unable to live up to the sensation of holding the clothing in our hands or sitting on different couches in a showroom.
  • That said, most brick-and-mortar stores do have an online presence.
  • This may be a complementary e-commerce platform or a simple Web page to tell customers how to get to the store and when it is open.