• Earth Hour is a worldwide movement organized by the World Wide Fund for Nature (WWF).
  • The event is held annually encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour, from 8:30 to 9:30 p.m. on a specific day towards the end of March, as a symbol of commitment to the planet.
  • It was started as a lights-off event in Sydney, Australia, in 2007. Since then, it has grown to engage more than 7,000 cities and towns across 187 countries & and territories to raise awareness for energy consumption and effects on the environment.
  • Occasionally, in years when Holy Saturday falls on the last Saturday of March, Earth Hour is moved a week early rather than its traditional date.
  • This year’s Earth Hour India also carries the hashtag #Bee4ThePlanet which Amitabh Bachchan has endorsed (which he does every year).
  • For the days until March 25, people were asked, “Buzz like a bee for as long as you can, record it and upload it on social media. Use #Bee4ThePlanet and challenge five friends to do the same.”
  • Bees, other pollinators and soil are critical for food security.
  • More than 75% of leading global food crops benefit from pollination. In India, only 0.8% of the bee colonies required to pollinate our agriculture land currently exist.